ACT vertebrae visible in agreement

spineACT promised to give the Nats a spine. And they’ve made a great start.

At least eleven ACT ‘vertebrae’ are visible in the agreement reached with John Key. 

To cynics like John Armstrong who say Rodney won no firm concessions, consider this…

National has signed up to some or all of these eleven points of ACT’s 20 Point Plan for New Zealand:

1.  ACT’s main goal: Close the $500-a- week income gap with Australia by 2025. Now the government’s goal.

2.  Point 1: Cut government waste. Rodney has a hand on the scythe.

3.  Point 2: Cut tax. All centre-right parties endorse United’s 30% rate for both personal and company tax. A good start.

4.  Point 3: Limit local government and cap rates. Rodney in charge.

5.  Point 4: Reduce bureaucracy. Well, not growing it is a start.

6.  Point 5: Cut red tape. With Rodney on scissors, the cuts should be deep and meaningful.

7.  Point 6: Reform the RMA. 

8.  Point 7: More choice in health. Heather to help make more use of private hospitals.

9.  Point 17: Get tough on violent crims. ACT’s 3 Strikes Bill to go forward.

10. Point 18: Review the ETS. ACT wins a stay, and time to convince the public of the high costs and zero environmental benefits.

11. Point 19: Strengthen the constitutional framework.  Rodney’s  Taxpayer Bill of Rights goes forward.

The cynics may say that Key is just stringing its feisty junior partner along.

But John will know the cost of enraging the likes of Rodney Hide, Roger Douglas and John Boscawen.

He knows ACT aren’t poodles seeking baubles. They’re pitbulls with principles. Best keep them well-fed or government could get ugly.

The agreement is a credit to the negotiating skills of both John and Rodney.

The National caucus may have agreed quickly. But not, I suspect, lightly.

A National ad people would have liked

renew-zealand1

Published in:  on November 14, 2008 at 11:47 am Comments (2)
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It’s the Keyhive (with the ACT 5)

Clark gone. Peters gone. ACT more than doubling its share in a week (as we predicted). Rodney romps in in Epsom (as predicted). Not a bad night at all.

The two most corrupt politicians in New Zealand history have left the building.

And two selfless patriots – Roger Douglas and John Boscawen – have entered.

(I’ve only spoken to ACT’s fifth MP David Garrett once by phone. But his standing in the Sensible Sentencing Trust suggests he’ll be a strong MP.)

The sad thing for me was seeing my friend Stephen Franks not only miss Wellington Central, but also miss getting in on National’s list.

By one lousy place. 

What a waste of a thoughtful and talented man to rank him 60th.

I am inspired to see John Key realise his 35 year goal to be PM. If he looked  euphoric, it’s because he’s been planning for this day since we was 12.  

John is the nice guy he seems. It’s incredible what he’s achieved, both in business and in politics.

If he can run the country the way he’s run his life so far, we’ll be in good shape. 

Let’s hope, with ACT’s support, he can.

Tomorrow’s ad – and three rejects

act-green-the-guys-to-trust-to-drive-you-bust2

I think the above would have made a popular billboard, but the party had higher priorities.

Maybe it’s not too late to sell it to the Exclusive Brethren. :-)

Below, two competing ideas for the final day full page press ad tomorrow.

The first uses John Campbell’s idea from the TV3 debate of stacking up children’s building blocks into towers.

The aim was to counter the main threat to ACT: people thinking they needed to vote National to get rid of Labour.

Of course they don’t. It’s not the number of your blocks, but the size of your bloc that counts.

I’m a bit worried that we’re not going with this.

act-twin-towers-idea

The party decided it was more important to emphasise the symbolic cup of tea between John and Rodney.

This sent the signal to National voters to give Rodney their party votes in Epsom, and to ACT supporters round the country that it’s safe to vote ACT. 

Newspapers being about news, I thought we should feature several relevant facts up big, in case people didn’t read any further from the headline.

These facts are that Rodney’s safe in Epsom, that ACT doesn’t need 5% to make it back, and that there are three big policies that ACT will drive a hard bargain on if ACT holds the balance of power.

act-rodney-talking-to-john-press-ad

But after much debate, the guys in Auckland decided to go with the following simpler approach, challenging the voter and leaving the detail to the body copy…

act-theyre-talking-press-ad

What do you think?

Published in:  on November 7, 2008 at 12:01 am Comments (3)
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Adding the Key blessing

act-emissions-trading-scam-redundancy-nbr-ad

 Advertising writers know that people do read body copy if they’re interested in the product.

This ad is written for those who want to know the truth about the ETS.

It points out yet another important difference between populist National and principled ACT.

But today we’ve added the Key/Hide ‘cup of tea’ photo. This sends two other messages.

It tells all ACT supporters around the country that their votes will count. Because they know it’s also telling National voters in Epsom to vote for Rodney.

Why doesn’t John Key just come out and say this?

Because much of National’s funding comes from the mansions of Remuera, Parnell and Epsom.

And many of their blue-rinsed residents have yet to appreciate the tactical nuances of this new-fangled voting system called MMP.

Put simply, the idea of not voting blue would make them see red.

ACT has a big challenge in the next few days. We have to convince centre-right voters that to achieve their goal of getting rid of the odious Clark, they have two choices.

Not just one.

To change the government, they can vote for either National or ACT. It’s the National + ACT total that counts. Not the National total alone.

If the National/ACT total exceeds 50% of MPs, we get a National-led government.

It doesn’t make the slightest difference to the centre-right’s numbers whether National get the entire 50+%, or ACT gets 10% of it.

That’s what people don’t get yet.

But it sure as hell will make a big difference to the country.

ACT’s thrust for the next few days will be getting voters to recognize the huge difference between a change of government and a government of change.

That difference is ACT.

Stay tuned for those ads.

Published in:  on November 4, 2008 at 9:02 pm Leave a Comment
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Helping Rodney scupper the ETS

You read it here first. ACT’s new ad for the Sunday Star-Times tomorrow. Poking the borax at parties who tell it like it isn’t.

John Key is a genuinely nice guy, but I doubt I’ll be getting a Christmas card from him this year after this.

While I don’t like upsetting my friends at the Nats, I just can’t agree with someone who knows that man-made climate change is a hoax, but would rather waste billions of our dollars on a fix that won’t work, than use his public platform to explain the science.

John thinks explaining is losing. Maybe he’s right. Maybe not. But surely if you’re really ambitious for New Zealand, it’s right to try

Rodney and Roger are made of sterner stuff, and I’m proud to try and explain their position. I hope this ad helps get ACT the traction they deserve.

If it doesn’t, it’s my fault. They approved the copy as written.

The photo of Rodney – which I really like - was by ACT Hutt South candidate and artist Lindsay Mitchell.

(I remain mystified why such a passionate and knowledgeable candidate as Lindsay is ranked only 14th. Bob Jones launched her campaign, and Bob doesn’t come out for just anybody.)

Thanks to Mike Boekholt, Lance Tomuri and Andrew Rundle-Keswick for the artwork.

To Matt McCarten and other S-men…


THIS
IS A
KEY

 
THESE
ARE
KEYS
 

 

 

 

THIS IS
JOHN KEY


THESE
ARE TWO
JOHN KEYS

 

 
THIS IS
ALICIA KEYS

 

AND THESE
ARE ALICIA KEYS’
TWO

 

 

 
If this doesn’t work, we’ll have to start calling you Matt McCartney or Magna Carten :-)