I’ve been making radio ads for Kapiti Olive Oil.

The campaign features the impassioned critiques of my second-favourite chef, Raffaele Abbate from the wonderful Nicolini’s in Courtenay Place.

(No prizes for guessing my favourite: my son Paul from Logan Brown.)

Being immersed in olive oil culture for a week brought to mind this beautiful metaphor penned by St Augustine. It was a favourite of the great copywriter David Ogilvy.


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