I’ve been making radio ads for Kapiti Olive Oil.
The campaign features the impassioned critiques of my second-favourite chef, Raffaele Abbate from the wonderful Nicolini’s in Courtenay Place.
(No prizes for guessing my favourite: my son Paul from Logan Brown.)
Being immersed in olive oil culture for a week brought to mind this beautiful metaphor penned by St Augustine. It was a favourite of the great copywriter David Ogilvy.