Advertising, Politics

Morning-after Report

After filming the Media 7 show, the guests and crew retired to the bar at the comedy club where it was filmed.

Some hours after that, I retired further to the London-something-or-other pub next to my hotel for a beer, a sausages and mash, and the final overs of Team Vettori’s jittery victory in Chittagong.

So my relaxation was well advanced when a journalist from National Radio rang wanting my comments on an anti-abortion campaign involving the nuking of Wellington.

This just a week after the Aftershock doco where my home patch was levelled by an 8.2 earthquake.

(It occurred to me that, the odd cockroach aside, only one creature could survive such a twin pummelling. But he’d have to win Tauranga first.)

Then a few minutes even later, one of her colleagues rang seeking my reaction to Labour’s Two Johns attack ad.

Great, suddenly I was the late night go-to guy on all things advertising. I suspect Mike Hutcheson put them up to it.

Anyway, as this idea was obviously derived from the Soap  radio campaign I did for Labour in 1987, I was happy to discuss it. But not while that happy.

Fearing I’d sound like Muldoon the night he called the snap election in 1984, I suggested he ring back early the next morning, thus ending any hope of a well-earned sleep-in.

In the eventual interview on Morning Report , mustering all the sincerity I could fake, I did my best to give a reasonable impression of a person happy to be alive.


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