Advertising, Politics

On Sunday programme tomorrow

TVNZ’s Cameron Bennett came to the flat on Thursday to interview me for this week’s Sunday programme.

It was a busy time with the laptop chirping with ACT business, so I hope my distractedness wasn’t too obvious.

My job was to rate Labour’s campaign, while Tom Scott will be rating National’s.

(No pressure!)

Then a panel will be rating our ratings. I understand.

When Cameron asked me to rate Clark’s campaign out of ten, the first word out of my mouth was ‘Two.’ Then for the next take I upgraded her to a six.

My 2/10 was for the way her Slippery John attacks backfired and just made her look like Sleazy Helen.

But taken as a whole, including her surprisingly human performance in the last debate, and strong Labour branding on the ground, I thought a 5 or 6 was fairer.

If I’d been asked, I wouldn’t have ranked the Nats much higher, if at all. I thought the big ad battle was pretty close to a nil-all draw.

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