Advertising, climate change, Lord Monckton, Patrick Moore, Roy Spencer, Teach tank, The Great Global Warming Swindle

Monckton, Greenpeace, NASA and Nazis

This is a good video to watch if you want a quick insight into the sceptic side of the global warming debate.

You’ll see clips from The Great Global Warming Swindle, the movie featuring Greenpeace founder-turned-sceptic Patrick Moore, NASA scientist Roy Spencer and other eminent sceptics.

Then in the middle you’ll see Lord Christopher Monckton completely monstering (with logic) a noisy gang of young Climate Scientologists who were silly enough to  disrupt his Copenhagen meeting.

Seizing upon the parallel with the bullying tactics of the Hitler Youth in the same city, he quickly gained a global audience by describing them as such.

When a Jewish member of the gang objects, Monckton front foots like a true Thatcherite. He tells the offended heckler that if he and his mates ares going to behave like the Hitler Youth, he’s going to keep calling him that.

(What a shame Monckton isn’t the Lord Mayor of London right now.)

This is all great sport, but in amongst it all is Monckton’s point:

Although these young hecklers are rude rather than murderous, There is a very real parallel between the green movement and evil regimes like the Nazis.

And that is the huge number of deaths from starvation being caused by food shortages, caused by rising food prices, caused by the conversion of food crops to biofuel.

The greenies never have an answer to that one. I made this little ad about it:

This is the way to defeat the Left. Tell the graphic truth about how their pathological stupidity invariably hurts the people they make such a play of pretending to care about.

I want to start a ‘teach tank’ to put ads like this in front of the public.

Right-wing politicians have tried to bust the media blockade, but failed. Ads like this will  cut through. If the media won’t run them, we just plaster them on poster sites.

They needn’t be big ads, but they do need to be plentiful, and regular. There are so many issues to cover. 

Such a campaign, from a brand that becomes trusted for its clarity, will change the polarity of politics.

Now, who wants to fund it?

Advertisements
climate change, New York Times headlines, Teach tank

To beat false alarmists, expose the patterns

 
The best disinfectant for persistent greenwash is sunlight.

All too often though, thanks to our typically-socialist scientists, politicians and media, the Left are left free to operate under cover of darkness.

Ads like this would blow their cover.

(It works best horizontally as one long, wildly bucking graph.)

The way to neutralise the false alarmists is to graphically present their patterns of deception. 

Shine the light on the various beatups, so people can see how they’re being conned time and again.

Such a ‘teach tank’ campaign of daily factoids like this would educate the public about the real world, and allow them to rest easier in their beds.

It could also be employed right now to get the Nats to dump their mad ETS.

Funding anyone?

As a famous lefty president didn’t quite say, the only thing we have to fear is unbalanced fearmongering.

Politics, Teach tank

Think tank + teach tank = sea change

Why should the Left have a mortgage on talking to the heart?

The big problem with the Right is that they don’t understand the emotional power of a few short words and pictures.

Especially pictures.

They think the force of their logic should be enough to persuade people to make sensible decisions. Logic laid out in longwinded articles, speeches and press statements.

Maybe it should be. But clearly it isn’t.

Our long history of socialist governments making shortsighted decisions (both Labour and National) shows that.

I’ve made the above poster to show how a punchy pictorial message can trump the most elegantly-crafted 1000-word article on the same subject.

Imagine the effect of this in your daily paper. Which would grab more readers: the poster or the article?

No contest, right?

That’s because the mind processes in pictures. And over half of us are visual learners.

OK, so what does this suggest about the way the Right goes about its job of converting the convertible (as opposed to preaching to the converted)?

It suggests to me that it needs a retail arm to distill and showcase the excellent work of its many policy wholesalers.

(Think the Business Roundtable, the Centre for Independent Studies and the Centre for Resource Management Studies – all of whom, despite their diligence, reach only a tiny fraction of the population.)

What these think tanks need to get their messages out to the 99% of people beyond the beltway is a teach tank.  

A teach tank’s sole job would be to distill the essence of all that world class research into easily-digestible, posterised morsels that can be fed to the general public one bite at a time.

The bites could be ‘nutshell’ newspaper ads, or posters slapped on walls (again, why should the Lefties control the streets?), or emails – whatever works best for the subject of the day.

Each nutshell ad would contain one fascinating factoid. Just one.

As they roll out day after day, naturally-curious people would come to trust the brand for giving them new insights into the workings of the world.

I’ve spoken about the teach tank idea to a couple of Business Roundtable CEO Forums, some potential funders, and again last weekend at the Summersounds Symposium in Nelson.

In fact, the speech was rewarded with an audience-judged Be Upstanding Award, which was nice – but not as nice as some serious funding, which has so far proved elusive.

(The heavy hitters of the Right are not as free with the cheques as the Left may like to think.)

If you know anyone who’d be keen to support the teach tank, I’d be keen to make the ads.

If the Right wants to create a real political sea change, it must  harness the persuasive power of short words, simple pictures and emotion, and use it to tell the public what’s going on.